Marketing & Behaviour Change Communication ( BCC)Initiatives

Marie Stopes Marketing & Behaviour Change Communication( BCC)initiatives includes :

>> Distribution of IEC materials.

>> Television advertisements.

>> A radio campaign aimed specifically at men.

>> Ensuring consistent use of MS branding.

>> Encouraging the development of Marie Stopes.

>> Volunteers who play a key role in marketing the slum mini clinics and homeless population.

>> Group and one-to-one discussions and door-to-door visits.

>> Use of posters, stickers and other promotional material to promote and inform clients and potential stickers clients about services.

>> Initiating innovative BCC strategies for the homeless (floating population). These include folk songs (Jari Gan) spreading the messages of RH issues.

>> Educating film show aimed at vairous target audiences in the community.

>> Expanding the use of slide shows to both main clinics and outreach programmes following their success in the garment factories.

Marie Stopes strongly believes in organisational sustainability and is moving towards financial sustainability by optimising use of resources and generating revenue through affordable service charges in the clinics. To get more clients in the clinics MS undertakes Strategic Business Plan (SBP) for individual clinics every year. Through this SBPs, clinics review their performance over the previous year, set up OPLs (optimum performance levels) for the next year and decide on strategies to reach the OPL. The exercise is led by the respective Clinic Manager, and facilitated by Programme Manager from MS's Dhaka Office.